cocor unveils new displays with keyframe's content
December 29, 2008
In late September 2008, Keyframe Account Executive Stef Manning met with Cocor representatives in Bucharest, Romania, to hammer out details of a contract sold by Keyframe’s Executive Producer Pete Egart for Keyframe to provide content for the second largest display installation in Europe. On December 1st, Cocor’s 13 new displays went live with content provided by Keyframe as reporters from CNN and numerous newspapers, photographers and press people from all across Europe soaked it all in.
Keyframe was introduced to Cocor’s needs by Carlos Verez, Daktronics’ equipment sales representative based in Wiesbaden, Germany, who sold Cocor their displays. Shortly after, the contract was signed for Keyframe to produce a content package consisting of marketing for Cocor, Cocor Luxury Store and the brands leasing space in the Cocor Luxury Store. The displays are collectively referred to as the Cocor Channel. Keyframe will also be providing content for third party advertisers as contracted.
For the first quarterly content package, Keyframe created 18 separate pieces of content with some pieces incorporating all 13 displays. Logos for Cocor Channel, Cocor Luxury Store and Cocor Spa Hotel were all created and included in the package. Keyframe also used video content from a green screen video shoot set up specifically for the creation of Cocor content.
Manning took two trips to Bucharest to meet with Cocor representatives, nail down creative concepts, create content and pre-visualizations, meet with 3rd party advertisers, deliver final content and help ensure that the Cocor Channel grand opening was successful. “I’m ecstatic to be a part of this project,” Manning commented. “The creation process was exciting and challenging. The uniqueness of the display configuration brought a sense of intrigue and an astounding level of creativity to the content Keyframe produced.”
On December 1st, all the work paid off as the displays went live with the initial content package and 9 additional pieces of content. The event went off without a hitch as the heads of the Cocor building project all spoke briefly and revealed Cocor Channel. People on the street were cheering and clapping as the displays lit up with the Romanian flag animation Keyframe created. The awe of the people was sustained as they applauded after each succeeding piece of content.
Dan Barbulescu, Chairman of the Board for Cocor stated, “I really liked how Keyframe succeeded in the materialism of the Cocor Channel and Cocor Luxury Store promotional content. It was extraordinarily received by all people in Bucharest. The Pepsi ad was a boom, and an example of the best use of Cocor’s multi-million Euro investment!” Barbulescu went on to say that, “Keyframe’s and Cocor’s commitment for quality – proven by Cocor self-promoting the clips – convinced very important brands to spend up to 10% of their Christmas advertising budget on a professional option: Keyframe.”
Manning noted, “This was truly a huge undertaking and team effort for everyone involved from Keyframe, Daktronics and Cocor, and there was an overwhelming sense of pride and accomplishment seeing everything come to fruition.”
Cocor is a newly built, luxury shopping center in Bucharest offering brands such as Versace, Armani and Gucci. The building has one main display spanning roughly five stories tall from the top floor down the front of the building. There is also a two-story tall display located next to the main display on the top left of the building, and five double sided one-story tall displays jutting out from the West side of the building, one per floor spaced out horizontally along the side of the building. There is also an LED stick display under the double sided displays used primarily for color washes, creating a total of 13 displays.
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