keyframe lights up new stadiums in new york
july 21, 2009
The New York Mets and New York Yankees turned to Keyframe for creative content as they opened the 2009 baseball season at new home fields, Citi Field and the new Yankee Stadium, respectively.
Keyframe produced a multitude of content for each team, including crowd prompts, player headshots and elements, features, logo treatments, match-up graphics, sponsor advertisements and welcome messages.
“I had only heard about Keyframe, but now that I’ve seen their work first-hand, I can honestly say the quality, the service and the timing of the deliverables are all top-notch,” said Vito Vitiello, Producer – Video & Entertainment Services for the New York Mets. “To see my simple storyboard concepts come to life at a very high level of excellence has been a very rewarding creative experience. It is a pleasure to deal with the Keyframe crew and I wouldn’t hesitate to recommend them to anyone in the industry.”
Each team took a different approach with the Mets opting for a complete overhaul of their entire game-day presentation. They received a brand new style, look and feel of animations as they moved to their new ballpark. Keyframe also designed four different styles of player headshots for each player.
The Yankees, on the other hand, were looking to carry the traditions from the old stadium into the new stadium by having Keyframe recreate some of the older graphics and produce new game prompts reminiscent of the “Bronx Bombers.”
“Keyframe has done a terrific job at Yankee Stadium,” said Michael Bonner, Senior Director of Scoreboard & Broadcasting for the New York Yankees. “They exceed all deadlines and are willing to listen to the client and offer their own suggestions. The work they provided is first rate and I would recommend them to any other major league team.”
Keyframe’s relationship with each team will continue throughout the remainder of the season, ensuring a continually refreshed game-day presentation for fans at both facilities.
Return to www.keyframe.com
