Keyframe produced a creative content package for the Kansas City Chiefs and their new Daktronics video display system for the 2009 football season. At all home games, fans will see a number of crowd prompts, welcome messages, Real-Time-Data (RTD) frames and statistical layouts on the main video displays and the ribbon boards that stretch around the stadium.
The Chiefs decided on a slick glass and metal look with a stylistic representation that included the fundamental element of the teams arrowhead with fire incorporated. The overall feel was somewhat intense and energetic, able to get the crowd more involved in the game.
“We had a relatively short amount of time to complete this project before the preseason kicked off,” noted Andy Smith, Keyframe Art Director. “With all the new equipment at Arrowhead Stadium, we needed to make sure that we nailed what they wanted for their content to give a good first impression and to ‘wow’ the fans with their new displays. In the end we were able to deliver the content that pleased both parties.”