The Indianapolis Colts recently signed up for Keyframe to create customized game-day content for all home games at Lucas Oil Stadium during the 2008 season. The animations include game prompts, player headshots and headlining sponsor animations.
In light of a new facility, Lucas Oil Stadium, Keyframe’s content was created with a very clean, high-end look.
“The Colts had a certain ‘futuristic-metal’ look that they were shooting for and provided us with some images that they wanted captured in their animations,” said Tony Biggar, Keyframe’s Art Director on the project. “Vannapha Thammavong – Keyframe’s Account Executive working with the Colts – and I refined their ideas further into a style guide for our digital artists to follow when creating content. The result included animations that went ‘above and beyond’ our client’s expectations.”
The animations created by Keyframe will be used at all home games in Lucas Oil Stadium throughout the 2008 football season.