Hollywood Casino at Penn National Race Course in Grantville, Pennsylvania, officially opened its doors to the public on February 12th, 2008, but the Red Carpet Celebration on March 1st with celebrity host Joan Rivers was received as a ‘grand opening’ of sorts with Keyframe’s content featured on the marquee display. Keyframe was contracted to provide content and consultation for Hollywood Casino, including their serpentine LED display, roughly 75 feet wide, purchased from Daktronics, Keyframe’s parent company.
Keyframe’s also providing creative services for the casino’s LCD signage placed throughout the facility and consulting the casino on how to best use their displays, including content layout and presentation for creating the most impact on viewers.
“We provided them with creative content and production consultation, and eventually produced a nice, long loop of high-concept content,” said Stef Manning, Keyframe Account Executive. “The people at Hollywood Casino were very open and receptive to our creative concepts and allowed us to push the envelope. Then our creative team stepped up and really did a great job.”