As the 2009 season opened at Edward Jones Dome for the St. Louis Rams, their video displays showed crowd prompts, sponsor graphics and a helmet shuffle created and delivered by Keyframe.
Here’s a little rundown from Tony Biggar, Keyframe’s Art Director working on the Rams content:
“The Rams came into the initial meetings with very clear input on their desired style, settling on a ‘moderately distressed’ look and feel. They had some things that they specifically wanted to include in their content, and things they didn’t like as well. Because they were able to describe their vision clearly, it was fairly easy to turn that into a style guide for all of our animators to stay on the same page as we began working on the project.
“We were able to successfully execute what the client wanted without very many revisions – due in large part to our animation pipeline – but also because we were given clear boundaries before the start of the project. Overall, the project went very smoothly and was a lot of fun to work on.”
For more information on the Rams project, check out the news release here.